The Integrated Urban Transport and Spatial Planning Strategy for the city of Vinnytsia is considered as a best-practice example for integrated urban planning in Ukraine. It shows a way to avoid expensive public investments in physical infrastructure and is, at the same time, a very efficient tool to support sustainable urban development. With its focus on urban quality and identity, it shows how regional awareness can be supported: potentials of specific characteristics come better into effect which strengthens the regional economic dynamics. For many middle-sized cities in Ukraine with difficult local economic basis and lack of financial means to boost demographic and economic growth, but also for European cooperation organizations, the Vinnytsia case could be a source of inspiration.